Marketing Tips and Advice

  • How to Create Long-Form Videos That Sell
    Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with… Read more »
  • How to Establish Your Brand ‘Voice’ on Social Media
    Every time you talk, write, design, post, respond, launch, thank, and connect with others… you’re exercising your brand voice. Every. Time. Whether you think about it or not. People are building up an impression in their mind for all the ways you appear—online, on stage, on the phone, or in… Read more »
  • 16 LinkedIn Statistics That Matter to Marketers in 2019
    What is LinkedIn worth to your business, and what are the LinkedIn statistics that will help you perfect your marketing strategy on the platform? ? LinkedIn is unique among the major social media players because it has a very specific user base. That is, educated and affluent people who are… Read more »
  • Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts
    Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should… Read more »
  • How the Twitter Algorithm Works in 2019 and How to Make it Work for You
    Knowing how the Twitter algorithm works is crucial information for any social media marketer. More than 500 million tweets are sent everyday. That’s 5,787 tweets a second. How can your brand stand out from the crowd? Much like Facebook and Instagram’s algorithm, Twitter’s algorithm works behind the scenes to rank… Read more »
  • How to Improve Your Instagram Photos
    Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photography Matters on Instagram The imagery you’re posting… Read more »
  • 7 Ways for Social Marketers to Avoid Social Media Burnout
    We’re constantly connected. 24/7. Whether it’s our phone or our laptop, there’s often little (or no) escape from red notification bubbles and buzzing pings. This is the case even if social media isn’t your full-time job. Social media opens up a world of possibilities for brands. But with the ever-growing list of… Read more »
  • How to Run a Successful Facebook Contest: Ideas, Tips, and Examples
    More American adults use Facebook than any other social media platform. But the bigger Facebook gets—almost 2.3 billion monthly active users, as of 2019—the more brands struggle to earn attention. As engagement drops and the number of posts rise, marketers need relevant, interactive content that rises above the noise. Like,… Read more »
  • 3 Instagram Marketing Mistakes and How to Fix Them
    Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Hashtags Incorrectly In 2018, Instagram finally allowed hashtags in a profile’s… Read more »
  • What is User Experience (UX)? An Essentials Guide for Conversions
    Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community. The concept of user experience is also used throughout many industries,… Read more »
  • How to Get Leads With Facebook Messenger Ads
    Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Before diving into Messenger ads, it’s worth noting that this… Read more »
  • LinkedIn Live Video and Company Page Updates
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live Video and Company Page Updates with Viveka von Rosen and… Read more »
  • How to Become Iconic: Succeeding by Standing Apart
    Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast… Read more »
  • 11 Movies + TV Series Every Social Media Marketer Should Watch
    The greatest education is often wrapped in entertainment, which is why Bill Nye the Science Guy made a deeper impression on me than any real-life science teacher ever did. And when it comes to social media marketing, you’re in luck: there are a ton of valuable lessons to be gleaned… Read more »
  • Snapchat for Business: The Ultimate Marketing Guide
    It’s 2019—and Snapchat still has about 188 million active daily users. But it’s also still dwarfed by Instagram—which has 500 million daily users—and probably always will be. And that begs the question: why should your business invest in capturing attention and building an audience on Snapchat, the demonstrably less popular… Read more »
  • New Features Roundup: Valentine’s Day Edition
     It’s no secret that it’s become harder, more expensive, and more challenging to build and grow a business in recent years. At Crazy Egg, we believe the answer is to focus less on volume (more emails, more ads, more pop-ups), and focus more on paying attention to the people who… Read more »
  • How to Create LinkedIn Objective-Based Ads
    Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based LinkedIn advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads… Read more »
  • Social Media Compliance: Everything You Need to Know to Stay Compliant
    Social media compliance: Three words that can strike fear into the heart of any marketer in the regulated industries. At its most basic, social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly… Read more »
  • 6 Brands Tapping in to the Power of Second Screen Social
    As most digital marketers know, viewers are no longer giving the TV their undivided attention. In 2019, people are spending more time multitasking on a second (usually mobile) device while they watch TV. The term “second screen social” refers to the habit of people using social media on a mobile… Read more »
  • A 7-Step Process to Make Marketing Videos That Work
    Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process to Your Interview Subject… Read more »
  • 8 Ways Brands Are Using Messenger Apps to Reach their Audience
    Messenger apps and their integrated chatbots are showing up more and more in our web faces and places. Why? To help answer questions, fulfill requests, and have other useful conversations with users—in real time. Why dial a number, select an option on the keypad, then another… and another… to talk… Read more »
  • What is Click Through Rate? Learn How to Increase It in 6 Steps
    A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) you’d expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on… Read more »
  • 3 Ways to Improve Instagram Engagement
    Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses Instagram. That’s… Read more »
  • YouTube Growth: Audience and Subscriber Numbers Are Rising
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with… Read more »
  • Marketing Reimagined: Why Marketers Must Change Now
    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known,… Read more »
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