Marketing Tips and Advice

  • 15 of the Best Instagram Stories Apps to Level Up Your Content
    Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available. With so many tools at your fingertips, creating stellar content has never been easier. It’s also never been more important—especially for brands. Stories are growing 15 times faster… Read more »
  • Sentiment Analysis: What Marketers Need to Know
    Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve your marketing strategy. 4 Ways Marketers Can Use Sentiment Analysis Sentiment analysis is an algorithm applied to online… Read more »
  • How to Set Up and Use Twitter Lists: 9 Great Ideas
    With 330 million monthly users, Twitter offers a vast network of potential people and brands to connect with. But with 500 million tweets sent per day, the sheer volume can make it seem impossible to keep up with your Twitter feed. Fortunately, there’s a simple way to organize your Twitter… Read more »
  • 27 Instagram Tools Marketers Should Know About in 2019
    There are lots of Instagram tools that can help you with your Instagram strategy, but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling… Read more »
  • How to Use Keyword Analysis to Understand Your Customers
    Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair… Read more »
  • 8 Ways to Share Links on Instagram
    Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first… Read more »
  • Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native… Read more »
  • How to Track Attribution on Facebook and Google
    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement… Read more »
  • Thanks for the Insight! Now What? How to Get Unstuck and Improve CX, Conversions, and ROI
    Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting data points jumped out at the Crazy Egg team specifically. In his research of over 200 companies ranging in size from $1mm in Revenue to $300mm, he uncovered the following:… Read more »
  • 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)
    For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when it comes to analyzing social trends. Enter Simon Kemp. The founder… Read more »
  • How to Set Up YouTube TrueView Video Discovery Ads
    Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in… Read more »
  • All the Facebook Ad Targeting Options You Should Know
    Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their… Read more »
  • A/B Testing: How and Where to Start
    One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first.   The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for… Read more »
  • WeChat for Business: What Marketers Need to Know
    Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business. Why Marketers Should Consider WeChat Is your business looking to raise brand awareness or drive direct… Read more »
  • How to Host a Successful Snapchat Takeover in 9 Easy Steps
    Almost 80 percent of 18- to 24-year-olds are now on Snapchat. Most log on daily, which makes mastering the platform a must for many marketers. Hosting a Snapchat takeover is a great place to start. A Snapchat account takeover is when a social media influencer creates a Story on a… Read more »
  • How to Decide if You Should Get a Facebook Blueprint Certification
    Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in 2015, more than two million people have enrolled in at least one of the 75 online courses available. In the United States, more than 160,000 small businesses have trained with… Read more »
  • How to Build a Google Data Studio Dashboard
    Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data Studio. Why Use Google Data Studio to Simplify Marketing Measurement Analysis When you’re a small… Read more »
  • LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party… Read more »
  • How to Use Quora for Marketing
    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater. JD is Quora’s full-time evangelist, a speaker, and host of the Grow with Quora podcast. JD shares what Quora can do for… Read more »
  • How to Create Successful Facebook Messenger Ads
    A successful Facebook Messenger ad is only an ad until it becomes a conversation. Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. And according to Facebook’s CEO Mark Zuckerberg, Facebook as a… Read more »
  • How to Create a YouTube Channel to Grow Your Brand and Make Money
    It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be. Plus, YouTube is the most popular social platform among U.S. adults. Nearly three-quarters of Americans use the social video… Read more »
  • Why Aren’t You A/B Testing Ways to Improve Your Website?
    In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the… Read more »
  • 7 Secrets to Creating Impressive LinkedIn Showcase Pages
    LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content. Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile.… Read more »
  • How to Get Started With Facebook Business Manager
    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Create a Facebook Business Manager Facebook Business… Read more »
  • How to Analyze Your YouTube Channel Performance in Google Analytics
    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing. Why Use Google Analytics to Track… Read more »
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