Marketing Tips and Advice

  • Facebook Group Privacy Changes and What Marketers Need to Know
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features… Read more »
  • How to Create Videos That Sell
    Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is a speaker, live-stream host, and event MC. He’s also… Read more »
  • How to Use LinkedIn Live: The Complete Guide for Marketers
    Curious about LinkedIn Live? You’re not alone. Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. LinkedIn Live… Read more »
  • 16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes
    With so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of details to keep track of, from image size to text copy length to headline character count. That’s why we’ve created this handy… Read more »
  • How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics
    Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their… Read more »
  • 4 Ways to Keep Instagram Stories Viewers Engaged
    Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second… Read more »
  • 14 Beginner Tips for Growing Your Brand on YouTube
    YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform? In this post, we’ll share 14… Read more »
  • How to Schedule IGTV Videos from Your Desktop in 9 Steps
    Wondering how to schedule IGTV videos from your desktop? You wouldn’t be the only one. If you know anything about creating video content for social media, you know that it takes a lot of effort, time, and money. Who wouldn’t want the ability to schedule their videos in advance to… Read more »
  • How to Turn More Facebook Leads Into Customers: A 5-Step Process
    Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tried Facebook ads claim… Read more »
  • Amazon Ads: What Marketers Need to Know
    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast. Brett is CEO of OMG Commerce, an agency that specializes… Read more »
  • How to Develop a Social Media Approval Process for Your Company
    Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content. #1: Share Social Media and Brand Assets With Your Team in One… Read more »
  • Low Traffic? No Problem! How To Improve Your Website And Increase Sales
    A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about… Read more »
  • Everything You Need to Know About the Instagram Creator Account
    Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account. Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to… Read more »
  • 6 Facebook Ad Mistakes Marketers Make and How to Avoid Them
    Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the industry’s top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them. #1: Optimizing Your Facebook… Read more »
  • How to Schedule Instagram Posts on a Desktop Without Third-Party Tools
    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality? In this article, you’ll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps. How to Access Creator Studio… Read more »
  • Changes Coming From Instagram: What Marketers Need to Know
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the… Read more »
  • How to Develop Superfans Who Gladly Evangelize for You
    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast. Pat… Read more »
  • Instagram Stories: How to Use It Like a Pro and Build Your Audience
    Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so. Instagram users have also proven their desire to engage with… Read more »
  • How to Make Money on YouTube: 6 Effective Strategies
    Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. (Spoiler: the best way to make money on YouTube is all the ways.) YouTube is half the internet: that’s 1.9 billion users logging in every… Read more »
  • How to Use Memes: A Guide for Marketers
    Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when… Read more »
  • How the LinkedIn Algorithm Works And How to Make it Work for You
    LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. But it’s not for lack of news. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. More than two million posts, videos, and articles are… Read more »
  • How to Use LinkedIn Website Demographics as a Marketing Tool
    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a… Read more »
  • Facebook Ad Placements for Marketers: How to Make the Right Choices
    Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook… Read more »
  • Facebook and the FTC: What the Agreement Means for Marketers
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means… Read more »
  • How to Succeed With LinkedIn Ads
    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a… Read more »
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