Marketing Tips and Advice

  • TikTok Self-Service Ads: What Marketers Need to Know
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content… Read more »
  • Social Media ROI: How to Measure Your Social Marketing
    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also… Read more »
  • How to Create a Social Media Content Calendar: Tips and Templates
    A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.) Whether it’s a simple grid with… Read more »
  • How to Manage Social Media for Business in Only 18 Minutes a Day
    Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram,… Read more »
  • How to Use Short Videos to Turn Prospects Into Customers
    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use… Read more »
  • How to Onboard Social Media Marketing Clients: A Checklist for Consultants
    Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media… Read more »
  • The Beginner’s Guide to Facebook Analytics
    If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 billion users every day. Bonus: Download a free guide that teaches you how to turn Facebook… Read more »
  • How to Get More Views on YouTube: 12 Tactics that Actually Work
    Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. 73% of adults in the U.S. are watching videos there. (We could go on, but you can read all the… Read more »
  • How to Recover a Suspended Facebook Ads Account
    Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your… Read more »
  • Mark Zuckerberg Lays Out Future Vision
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with… Read more »
  • Creating Engaging Video Content That Spurs an Emotional Connection
    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert… Read more »
  • 100+ Social Media Demographics that Matter to Marketers in 2020
    Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: Reach the right audience Craft a compelling message Fine-tune your marketing strategy How? Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands.… Read more »
  • How to Promote a Documentary Storytelling Series on Social Media
    Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant… Read more »
  • How to Get More LinkedIn Engagement and Clicks
    Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what… Read more »
  • 10 Reasons Celebrities Are Better at Instagram Than Brands
    Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too. Nowadays,… Read more »
  • How to Make Your Own Instagram AR Filters: A Step-by-Step Guide
    If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and… Read more »
  • How to Develop a Unique Instagram Marketing Style
    Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is… Read more »
  • Twitter Adds New Ad Unit and Alters Core Features
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and… Read more »
  • To Link or Not to Link, That Is the Question
    Getting your website the love and recognition it deserves is all about building as many links as you can. Isn’t it? One of the goals of effective SEO is to get your website to the top of the search engine’s results pages for a given keyword, and link building has… Read more »
  • YouTube Trends: What Marketers Need to Know
    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of… Read more »
  • Facebook Lookalike Audience Changes: What Marketers Need to Know
    Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change… Read more »
  • How to Get on The Instagram Explore Page in 2020
    Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. It is also like striking gold in that there are no guaranteed ways to make it happen. But with some hard work, keen-eyed strategy, and gritty perseverance, your odds of… Read more »
  • How to Attract and Nurture Quality Instagram Followers
    Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple:… Read more »
  • Facebook Marketing in 2020: How to Use Facebook for Business
    We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are… Read more »
  • How to Promote a Flash Sale on Facebook and Instagram
    Do you run flash sales? Wondering how to promote your flash sale on social media? In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook. Why You Need a Different Approach for Promoting a Flash Sale Everyone loves a flash… Read more »
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