Marketing Tips and Advice

  • CRO Made Easy: Contact Page Edition
    With the holidays around the corner, the time crunch is on for businesses to use every tactic available to bring in the most customers and make the highest number of sales.  But with only so many hours in a day, it’s tough to know what activities are going to be… Read more »
  • The 5 Most Important Social Media Trends to Watch for in 2020
    If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us… Read more »
  • How to Use Pinterest for Business: 8 Strategies You Need to Know
    Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.” Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect… Read more »
  • How to Use Google My Business to Get More Customers
    Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents Why you need a Google My… Read more »
  • How to Write Persuasive Instagram Ads, Captions, and Bios
    Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products,… Read more »
  • How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options
    Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text… Read more »
  • Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses… Read more »
  • Facebook Ad Trends: What Marketers Need to Know
    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of… Read more »
  • How to Get Free YouTube Subscribers (the Real Way)
    Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your organic reach on the second-largest website in the multiverse. And if your goal is to actually make money on YouTube, hitting subscriber milestones is necessary to access many monetization features. For… Read more »
  • 30 Social Media Content Ideas and Examples for Brands
    It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. People will be excited to see what you post next, which makes them more… Read more »
  • How to Create Square Videos That Stand Out: 6 Useful Tools
    Want to make square videos that work on any social platform? Looking for tools to help? In this article, you’ll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn. Why Square Video on Social Media? Brands and businesses of all sizes… Read more »
  • A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey
    Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent.  More and more, U.S. shoppers are turning to the internet to make their purchases. An optimized ecommerce site is your opportunity to get as… Read more »
  • 5 Free, Easy-to-Use Instagram Presets for Stunning Photos
    Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way. Whether you’re new to… Read more »
  • How to Use Facebook Business Manager: A Step-by-Step Guide
    If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized. If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. In just… Read more »
  • How to Automate Personalized Video Messages via Facebook Ads
    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media… Read more »
  • How to Use Social Media for Small Business: 11 Simple Tips
    Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. Getting started with… Read more »
  • 12 Social Media Marketing Predictions From the Pros
    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push… Read more »
  • How to Use Instagram to Generate Organic Leads
    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies.… Read more »
  • Facebook Live Video: The Complete Guide to Live-Streaming for Business
    Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean?… Read more »
  • How to Get More Leads on Instagram: 10 Highly Effective Tactics
    Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective. Social media leads are potential customers who express interest in your company and provide information that marketers… Read more »
  • How to Improve Your YouTube Video Views
    Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate. Why YouTube Click-Through Rate… Read more »
  • 4 Creative Ways to Generate Organic Instagram Engagement
    Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content. #1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical… Read more »
  • How to Use Personalization and Automation for Small Business Growth
    New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84%… Read more »
  • How to Use Facebook Ads to Promote Limited-Time Offers
    Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in Advance The… Read more »
  • Facebook Lets Advertisers Control Where Ads Appear
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook… Read more »
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