Marketing Tips and Advice

  • Instagram Stories Launches New Creative Features
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app… Read more »
  • How to Customize Facebook Ads Based on Customer Awareness Principles
    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the… Read more »
  • LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional
    Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very… Read more »
  • 5 Key Elements of a High Converting Facebook Post
    Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but depending on what your goals are, one will typically matter more. If your goal is to increase website traffic, a Facebook post with a high like count—while nice—isn’t necessarily helping.… Read more »
  • 5 of the Most Effective Ways to Reduce Business Operational Costs
    You may be making a ton of sales every day – enough to bring in substantial profit for your business. But when you look at the numbers, you find that your actual revenue is only just enough to keep the business going. So what could be the reason behind this?… Read more »
  • How to Get Started With TikTok: A Guide for Marketers
    Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing. Why Consider TikTok? TikTok’s growth is fascinating on many levels. For starters,… Read more »
  • Social Media in Higher Education: 8 Essential Tips
    Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your… Read more »
  • 5 Ways to Humanize Your Instagram Business Account
    Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. #1: Give Your Instagram Copy Personality When developing an Instagram business profile, most companies focus on the… Read more »
  • Everything You Need to Know About Instagram Threads
    Instagram Threads is Instagram’s new standalone messaging app for “close friends.” Though it only recently launched (October 3, 2019), the hot takes are already rolling in: Threads is a nail in Snapchat’s coffin; Threads is the next step in Facebook’s “pivot to privacy” (and their domination of the messenger app… Read more »
  • How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences
    Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid… Read more »
  • LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and… Read more »
  • Video Marketing Strategy: The Power of Video During the Customer Journey
    Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video… Read more »
  • 12 Quick Editing Tips for Social Media
    Are you a social media manager, responsible for your social media posts? Got a degree in English? Literature? Journalism? No? Don’t fret. It’s. Not. Required. You can edit (and write) what you need for your posts, for your business, for your fans and followers. Just as you are. As you… Read more »
  • Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions
    Author’s Note: We want to focus on giving you actionable advice for things you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. First up in this series is our most recent webinar featuring ways for you to… Read more »
  • How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide
    Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your… Read more »
  • 12 Techniques to Reduce Your Facebook Ad Spend
    Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion. First, Ensure Your Facebook Campaigns Are Tracking Correctly If you… Read more »
  • How to Get Free Instagram Likes (Because They Still Matter)
    How do you get more Instagram likes on your posts? First step: don’t buy them. (Trust us.) Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Think of it this way: how can you make your Instagram posts… Read more »
  • How to Use LinkedIn to Build a Powerful Network
    Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network? In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business. Why Build a Selective LinkedIn Network? Whether you’re an entrepreneur or a business professional, LinkedIn is… Read more »
  • How to Use WeChat for Business: A Guide for Marketers
    Wondering how to use WeChat for your business? The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. In China, where the majority of WeChat users live, the platform is known as Weixin. Weixin was first released as a messaging app in 2011… Read more »
  • How to Write Facebook Ads That Convert
    Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products. #1: Research Customer Needs and Preferences in Facebook Groups Marketers often talk about how hard it… Read more »
  • New Facebook Live Tools: What Marketers Need to Know
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social… Read more »
  • TikTok: What Marketers Need to Know
    Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book… Read more »
  • How to Become Instagram Famous: 17 Expert Tips from Real Influencers
    Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find that here. While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one thing to learn… Read more »
  • IGTV for Business: New Research for Marketers
    Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.… Read more »
  • How to Reduce Facebook Ad Costs With Manual Bidding
    Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get… Read more »
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