Marketing Tips and Advice

  • Facebook Updates Advertising Tools
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with… Read more »
  • How to Develop a Thriving Community
    Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for… Read more »
  • The Ultimate IGTV Guide: How to Create an Engaging Channel
    IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos are designed to be longer than Instagram Stories. Regular users can make videos up to 10 minutes long and verified users can make videos… Read more »
  • How to Use UTM Parameters to Track Social Media Success
    Social media platforms include built-in analytics. These help you track key metrics like likes, shares, and clicks through to your website. But they don’t give you the full picture of how traffic flows to your website from social channels, or how a visitor becomes a customer. In fact, 87 percent… Read more »
  • From First-Time Buyer To Loyal Customer: Ecommerce Email 101
    Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once?… Read more »
  • How to Cross-Post to Instagram From Your Facebook Page
    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had… Read more »
  • How the Instagram Algorithm Works in 2019 (And How to Work With It)
    Instagram algorithm changes affect everyone who uses the platform: brands, Kardashians, you, and yes, your mom. But ever since Instagram nixed the reverse-chronological feed in 2016, rumors have flown about what the Instagram algorithm is, does, and cares about. It’s a mysterious beast, and misinformation abounds. So how can your… Read more »
  • 6 Things You Should Never Say to a Social Media Manager
    Social media isn’t exactly the new kid on the block anymore, but sometimes people still get confused. Social jobs are just young people having fun at work, right? No. Social media pros are like professional dancers—what the audience sees looks effortless and light—but that doesn’t mean the work is easy.… Read more »
  • How to Grow Your YouTube Channel With a Video Series
    Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers. Why Research and Create a 5-Part Video Series on YouTube? Filtering your… Read more »
  • [CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity
    We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up… Read more »
  • Instagram Stories Analytics: Which Metrics Matter and How to Measure Them
    Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the tools for brands to understand how followers are engaging with them. There are many brands using Instagram Stories to great… Read more »
  • How to Improve Your Facebook Group Community
    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your… Read more »
  • New LinkedIn Ad Targeting Audiences
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad… Read more »
  • Facebook Groups: New Features for Businesses
    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business… Read more »
  • Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store
    SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text… Read more »
  • 9 Brands Cashing in on ASMR on Social Media
    There’s a big social media trend that’s becoming impossible to ignore… but you might still have to lean in closely to hear about it. It’s ASMR, which doesn’t stand for “whispery brain massage feelings,” but might as well. Content designed to trigger ASMR (autonomous sensory meridian response) has been growing… Read more »
  • At Crazy Egg, Every Day Is Work From Home Day
    Not to sound too hipster, but we’ve been working remotely before it was cool. Crazy Egg was founded in 2005, and ever since then we’ve built a globally distributed team of super smart, talented, hard-working humans from around the world. In celebration of Global Work From Home Day, we’re bringing… Read more »
  • How to Set Up and Use Bing Ads: An Easy 4-Step Guide
    You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. That means savvy digital marketers should learn how to leverage the power… Read more »
  • All the Different Ways to Calculate Engagement Rate
    Engagement rates are the currency of the social media marketing industry in 2019. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement formulas put these metrics into a more reliable perspective. That’s why engagement metrics are often used as selling points in social influencer media kits,… Read more »
  • How to Use Social Proof in Your Marketing
    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent… Read more »
  • How to Get More Leads From a Live Event Using Social Media
    Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were… Read more »
  • 10 Ways to Improve Your Social Media Profiles in One Hour or Less
    What? Improve all my social media profiles—in one hour. Really? Yup. I get it—you’re busy. Or maybe lazy (no judgement). Either way, you’ve got posts to review, schedule, and publish. Campaigns to declare, launch, and manage. Emails to write and respond to. Countless deadlines for this and that. And… a… Read more »
  • How Does the YouTube Algorithm Work? A Guide to Getting More Views
    Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm. More than 70 percent of time spent on YouTube is spent watching what the algorithm recommends, according to the company’s CPO, Neal Mohan. And the algorithm is very effective at knowing what people… Read more »
  • How to Create Facebook Reach Ads
    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating… Read more »
  • Twitter Adds Subtitles to Native Video
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton.… Read more »
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